Welcome, and remember...

Just a reminder about what we'd like to see here. Students will be responding to readings, and their grade will be based on the following rubric:
  • Reflection statements (self positioning within the course concepts);
  • Commentary statements (effective use of the course content in discussion and analysis);
  • New idea statements (synthesis of ideas to a higher level); and
  • Application statements (direct use of the new ideas in a real life setting).
Don't forget to mark the comments you want for credit with an FC.

Monday, May 4, 2009

Coca-Cola FC

I did not find Coke's impact on the world to be as significant as the books earlier drinks, especially tea. The other drinks we read about were generally shown in a light were they helped humanity greatly or changed the culture. i do not see how Coke did either. Unlike tea which is very healthy and gives you minerals the body needs, coke arguably harms the body more than it hurts it.

What I got out of the chapter was that coke was the first beverage to reach a global appeal. As the author says, WWII played a big part in that. Sending 16 million soldiers around the world with coke in their hands will do that. When reading the chapter I also got the feeling that coke was the first modern beverage, it used massive advertising to accomplish what it has become today and created a trend that all majot brands follow today.

David Northup FC

1 comment:

  1. I agree with you I do not think Coke had a significant impact like tea did. But I think that Coke was important because it could be considered a drink that is desired not needed. Having a coke I think was a choice in saying that I don't have to only drink water, or tea which is good for you. The people can choose to consume a coke even though it is harmful to them. Coke provided people with a choice to either choose a drink their body needed or a drink that taste better but is much more harmful.Before Coke people had to drink what they needed which was tea and water. But now with coke they have the problem of choosing either a necessity or a desire(Coke).
    Nic Claiborne-FC

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